In The Morning was created out of a love for slow, gentle moments — the kind that set the tone for your entire day. I started this brand because I could never find loungewear that felt soft, feminine, elevated, and intentionally made. I wanted pieces that made the simplest moments — waking up, making coffee, opening the blinds — feel beautiful.
Collection: Lovergirl Collection
The Lovergirl Collection is your go-to for cozy, romantic self-care, featuring our plush pink and red terry cloth robe and matching spa headband. Designed for slow mornings and skincare rituals, this set brings together comfort, function, and effortless femininity.
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Lovergirl Skincare Headband
Regular price $20.00 USDRegular priceSale price $20.00 USD -
Lovergirl Terry Robe
Regular price $74.00 USDRegular priceSale price $74.00 USD -
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