In The Morning was created out of a love for slow, gentle moments — the kind that set the tone for your entire day. I started this brand because I could never find loungewear that felt soft, feminine, elevated, and intentionally made. I wanted pieces that made the simplest moments — waking up, making coffee, opening the blinds — feel beautiful.
The Lovergirl Collection, Out Now!
Featured Products
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Lovergirl Terry Robe
Regular price $74.00 USDRegular priceSale price $74.00 USD -
Lovergirl Skincare Headband
Regular price $20.00 USDRegular priceSale price $20.00 USD -
Fireside Set in Peppermint Stripe
Regular price $68.00 USDRegular priceSale price $68.00 USD -
Dreamer Set in Ballet Pink
Regular price $62.00 USDRegular priceSale price $62.00 USD -
Heaven Sent Pj Set
Regular price $70.00 USDRegular priceSale price $70.00 USD
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